Privacy Policy.

1. Who we are

EKALI Trading & Consulting Sàrl ("EKALI", "we", "us") is a limited liability company incorporated in Switzerland:

We are committed to protecting your personal data in accordance with the Swiss Federal Act on Data Protection (nFADP / nDSG), which came into force on 1 September 2023. Where applicable to EU residents, we also observe the principles of the General Data Protection Regulation (GDPR).

The data controller responsible for your personal data is EKALI Trading & Consulting Sàrl at the address above. For all privacy-related questions, contact us at hello@ekaliconsulting.com.

2. What data we collect

Data you provide directly

• Contact form submissions: first name, last name, email address, organisation, phone number (optional), subject, message
• Newsletter subscriptions: email address
• Email correspondence: any information you choose to share when contacting us by email

Data collected automatically

• Technical data: browser type, device type, operating system, referring URL
• Usage data: pages visited, time on site, clicks — only collected with your consent (see Cookies section)
• IP address: collected for security purposes and anonymised before storage

What we do NOT collect

We do not collect sensitive personal data (health data, political opinions, ethnic origin, etc.), financial data, or data from minors under the age of 16. We do not use tracking pixels, advertising networks, or social media tracking scripts.

3. How we use your data

Purpose	Data used	Legal basis
Responding to your enquiry	Name, email, message	Legitimate interest
Sending newsletters	Email address	Consent
Website analytics (optional)	Anonymised usage data	Consent
Website security	Anonymised IP address	Legitimate interest
Legal and contractual obligations	As required	Legal obligation

We do not sell your data. We do not use your data for automated decision-making or profiling. We do not use your data for advertising purposes.

4. Cookies

Cookies are small text files stored on your device. We use two categories of cookies:

Essential cookies (always active)

These are strictly necessary for the website to function. They cannot be disabled.

Cookie name	Purpose	Duration
ekali_cookie_consent	Stores your cookie preferences	1 year
ekali_lang	Stores your language preference	1 year

Analytics cookies (optional — requires your consent)

If you choose to accept analytics cookies, we use Plausible Analytics, a privacy-first analytics tool. Plausible does not use cookies, does not track individuals across sites, and does not collect personal data. All data is aggregated and anonymised.

Provider	Purpose	Privacy policy
Plausible Analytics	Anonymised page views and traffic statistics	plausible.io/privacy

You can change your cookie preferences at any time by clicking Cookie Settings in the footer.

5. Data storage and transfers

Your data is stored and processed in Switzerland or the European Economic Area (EEA), in countries with an adequate level of data protection as recognised under Swiss law.

We use the following third-party services to operate our website:

Service	Purpose	Location	Privacy policy
Netlify	Website hosting	EEA / USA (SCCs)	netlify.com/privacy
Plausible Analytics	Anonymised analytics (optional)	EEA	plausible.io/privacy
Google Fonts	Typography (no personal data)	USA (SCCs)	policies.google.com/privacy

For any transfer outside Switzerland or the EEA, we ensure appropriate safeguards are in place (Standard Contractual Clauses or adequacy decisions).

6. How long we keep your data

Data type	Retention period
Contact form submissions	2 years from last contact, then deleted
Newsletter subscriptions	Until you unsubscribe, then deleted within 30 days
Email correspondence	3 years, unless ongoing relationship requires longer retention
Analytics data	13 months (rolling), then automatically deleted
Technical/security logs	90 days

7. Your rights

Under the Swiss nFADP (and GDPR where applicable), you have the following rights:

To exercise any of these rights, email us at hello@ekaliconsulting.com. We will respond within 30 days. We may need to verify your identity before processing your request.

8. Complaints

If you have concerns about how we process your personal data, you have the right to lodge a complaint with the Swiss supervisory authority:

We would appreciate the opportunity to address your concerns directly before you contact the FDPIC. Please reach out to us first at hello@ekaliconsulting.com.

9. Changes to this policy

We may update this Privacy Policy from time to time. When we make significant changes, we will update the "Last updated" date at the top of this page. For material changes, we may also notify you by email if you are subscribed to our newsletter.

We encourage you to review this policy periodically.